← Back to Help Center

Why Profile Completeness Matters

Your profile is your first impression with every potential client. When clients are searching for their ideal practitioner, they review multiple practitioners to find the best fit. The information you share directly influences whether they'll reach out to you—and where your profile appears in their search results.

How Profile Completeness Affects Your Visibility

Profile completeness is a key factor in how practitioners are ranked in our directory. When clients are evaluating search results, the system shows all available practitioners, but those with more complete profiles appear higher on the list. This means a fully completed profile gives you better visibility and more chances to connect with clients who are right for you.

Think of It as Your Professional Storefront

Every section you complete tells clients something important about who you are and what you offer. A well-crafted profile says you're serious about your practice, organized, and thoughtful about how you communicate. It's an investment in being discovered by the clients you want to work with.

Building Your Profile

Each section you complete tells clients something important about who you are and what you offer. Complete as many as possible—each one contributes to your overall profile completeness and helps clients make informed decisions.

Share Your Background, Credentials, and Approach

Tell your story: what drew you to this work, your certifications and training, and your wellness philosophy. Describe how you work and what clients can expect during sessions. Use warm, accessible language that reflects your authentic personality. Include your specialties, modalities, session length, recommended frequency, and whether you offer in-person, virtual, or both. Be transparent about your rates so clients know what to expect.

Your Introduction Video

A brief video gives potential clients a chance to see and hear you. You don't need professional equipment—use your smartphone and natural lighting. In 1-2 minutes, introduce yourself, share what you're passionate about in your work, and invite them to reach out if they feel like a good fit. Authentic and genuine is far more powerful than polished. When clients can see and hear you, they get a much better sense of whether there's a connection, and many will reach out more readily.

Learn More

Explore these related guides to grow your practice on Rooted Vitality: